Launching or scaling a disruptive idea in Health, Fitness, and/or Wellness?
Let’s talk.
Whether your market is fragmented, saturated, or doesn’t exist yet – it’s never been easier to launch a new product/service.
But it’s never been harder to grow a brand.
Attention becomes more expensive every day.
Creative & Content goes stale overnight.
Social has never been more fractured & polarized.
AI & algorithms are changing search/discovery habits daily.
You need a gameplan to grow sustainably and to deliver long-term value to your Customers/Members. There’s no secret button but there is a scalable set of principles:
Know your Customer like a best friend: study them, sit with them, learn from them, honor them.
Build for Differentiation: bet big on a data-driven hypothesis to be the best solution to your Customer’s #1 problem.
Adapt & Evolve in Rapid Cycles: your PMF can always be stronger – test & learn dispassionately to maximize your value proposition and solve the dual-optimization of Customer Lifecycle Value & LTV:CAC/ROI.
Make your Brand a Lighthouse in your Community: start or nurture Community with authentic participation; love first, give back without expectation, invite others in – and see how Customers and stakeholders are willing to invest emotionally in your brand through earned trust and consistent fulfillment above and beyond expectations.
We can do this. Let’s Grow Together.
William Picoli
Growth Marketing Leader with 10+ years experience launching and scaling wellness brands & products Zero-to-One up to $1B+ revenue.
As a tactical operator, strategist, team lead, and executive advisor I’ve owned every Growth Marketing function from Branding to Acquisition to Retention within startups to multi-billion dollar public companies.
Personally managed over $600M of full-funnel, measurable paid media investments across all major channels (Meta, Google, TikTok, YouTube, Pinterest, Amazon, and programmatic/native networks).
Drove over $1.5B in DTC attributable revenue across multi-SKU E-comm, regulated health/telehealth products, premium fitness/lifestyle products, multi-surface (Web & App) digital subscription services, and in-person wellness services.
Innovative, cross-disciplinary thought leader with Mechanical Engineering & Design training – uniquely diverse expertise extending across Creative to Social to Earned/PR to Partnerships to Analytics to UX/UI/Front-End Engineering.
TLDR: Seasoned Player-Coach ready to support your Growth Marketing objectives from strategy to execution as a contracted 🎯 Elite Operator, 💡 Hands-On Advisor, or 💪 Fractional CMO.
Services
Consumer Insights-Driven Strategy & Tactics (Paid + Organic Acquisition, Retention, Lifecycle)
Full-Funnel media buying optimized for incremental efficiency
Creative/Content Strategy & Brand Storytelling (Organic Social, Creator/Influencer, Partnerships, Press)
Martech Stack Evaluation & Vendor Recommendations
Full-stack cross-channel marketing measurement / attribution
Website Development / SEO / CRO
Growth Marketing
Startup Advisory
Alpha/Beta Testing & Consumer/Market Research
GTM Launch Strategic Planning & Tactical Execution
Product Market Fit testing & optimization
Hiring: Internal Headcount vs. Agency planning
P&L / CapEx / OpEx financial planning for Growth WITH Positive Cash Flow
Fundraising Consultation / Pitch Review
Career Coaching
Bespoke career pathing into Growth / Marketing / Creative / Brand roles at top startups
Resume Reviews
Contact
Interested in working together? Drop a line below with what’s keeping you up at night and let’s see if we’re a good fit.